Monday, March 31, 2008

Another classic Lynx ad

Another classic Lynx ad "Getting Dressed" - although this is not my all-time favourite of their's. I'll post that later in the week.

"The most useful book about advertising that I have ever read"

I'm pretty sure I first heard about this while reading Drayton Bird's Commonsense Direct Marketing. If I remember correctly, he made that point that many marketeers are simply not trained in the basics and his advice to anybody starting out would be to read everything possible. His first book recommendations were Claude C. Hopkin's Scientific Advertising and this.

As you can probably guess by the title, this is a practical book. John explains very simply why one advertisement will outperform another. His statements are bold because they based on tests. If you don't already understand the importance of headlines, you will after this. There are three chapters (ch.2, 3 + 4) written entirely about headlines.

While this was published in 1932, it is still very, very relevant today. It has been suggested that some of his advice is not as important as as it was in the 30's. Perhaps, but I had a quick look over at amazon and wasn't surprised to see that it has a five-star rating from 42 reviews.

The copy I have has a foreword by the late great David Ogilvy. I just grabbed it off the shelf to read his quote directly - "This is, without doubt, the most useful book about advertising that I have ever read".

This is a keeper. You won't give yours away.

Sunday, March 30, 2008

Your ad doesn't need to be on first page

I'm planning to blog a bit about online marketing in the next couple weeks. Despite so much interest in engaging customers in 'conversations' - online activity for many brands still seems to be a mix of banners and some search marketing. They play a part of course but if that is all we are doing, we're missing out.

If you are involved in online ads, this short article might be of interest. Essentially it claims that the myths of making sure your content and ad must be above-the-fold (viewable on the first page of a website) no longer holds true these days. You may be better off with your ads within or beside the content, next to comments etc.

It's a short article and worth a read.

Online ad is off target

It's 11am on Sunday morning and I see an online banner ad asking me if "I'm working through lunch again?"

Could the brand (a recruitment site) not have served up a more relevant message at weekends? Even a slight variation such as "Working at the weekend too?" might have done the trick. I wonder if I will see this message in the evenings too? I hope not.

The campaign idea itself is potentially quite timely - asking people if they are working too hard around the time they are thinking "I'm sick of grabbing a sandwich and eating at my desk".

Pity this part of the execution falls flat.

Saturday, March 29, 2008

Audi Godfather ad

The Godfather audi (Super Bowl) ad. This would make me want to buy one.

Dark template for Earth Hour

Following Google's lead on Earth hour, I've changed to dark template for rest of the day - suggestion from John Grant.


Found this on Fallon's blog. This guy knows his search marketing.

You want to start SEM well heres what to do
focus on a product and find a niche too
you want to get the listing
I'll give you some assisting
SEO & SEM, they are coexisting
to cover all the bases
you must have patience
research all your keywords and your phrases
they all sound good but they may not be a factor
several ways to check and I prefer word tracker
very vague phrases should get denied
longtail keyphrases are more qualified
check the cpc, that's the cost per click
make a judgement call, is is worth that hit
if it is then keep it
if its not then delete it
stay within your budget, that's not a big secret
track your results, reporting is critical
and set your goals right be Google analytical
Google Adwords and Yahoo Search Marketing
if your business local make sure you geo targeting
the user only clicks on what sounds best
make sure you use very descriptive ad text
its a must that you use correct landing pages
if they see what they want, they easily persuaded
when they convert that's a win win
when your site is bookmarked they'll come back again
cpc will go, ctr will skyrocket
roi will get better, that's more money in your pocket
and if you smart, you'll invest in more phrases
but that's up to you, I'm just giving you the basics
you got it then fine, if you don't hit rewind
listen closely and play it back 1 more time
that's just the start anymore might cost
I have to deal with my boss
if I tell you the secret sauce
like using paid search to enhance seo
and revolving ad text is the way to
uh oh, I gotta go, that's too much for you to know
but if you want more, wait for the next video...

Video advertising in Google

Just read that Google have introduced video ads into their search results. I can't imagine all Google users will be happy with this - could be the start of advertising clutter on their nice white clean pages. Although I believe that the video won't appear unless you click on a dropdown text link first.

I haven't seen any of the ads myself but, from an advertiser's viewpoint, I like it. If I'm searching for a car, I could see myself watching a car video. Search aside, this must open up lots of new ways for brands to do clever integrated campaigns using offline advertising to direct them to Google.

I wonder will we see lots of small and local businesses looking for ways to produce their own low-cost videos to upload. Might be an opportunity for some sort of marketing / advertising / production / PR / online agency to provide this service...

Original article + image found here.

A vision of students today

This video was produced last year, and has turned up on lots of blogs - so it is not new but I really liked it and wanted to share it along. It has been watched 1.7 million times so far on youtube.

It was produced by a class of 200 students in Kansas State University last year and began as a brainstorming exercise about how students learn and what they need to learn for their future. It clearly has relevance for marketeers and anybody else that wants to understand their customers. More here.

Cadbury's "trucks"

Latest follow up to Gorilla..

Stewie from Family Guy in Coke ad

Not sure why exactly, but I like this ad. It feels like a scene in a movie or something. This was aired during the Superbowl. Found the ad here.

Thursday, March 27, 2008

Rate your ad

Wouldn't it be interesting if websites allowed their visitors to rate the ads they are exposed to? If the ad is annoying you, just rate it with no stars and send the feedback back to the brands. Better still, what if you could rate 'no star' - and it disappears off your page.

No doubt this might scare some websites, the brands and their agencies. But I honestly think many brands would actually welcome this, allowing them to understand the affect their ads are having beyond the like of click thrus.

Sure, lots of people don't want any advertising and may click 'no star' for them all but this is not a bad thing. Surely most advertisers would prefer not to spend their budget trying to talk to people that have clearly stated they don't want to see the ad? And as a visitor, I think I'd be happier with the website for giving me the option to give my feedback and allowing me to stop seeing the ad.

I suspect we'd see far higher interaction than most online ads get.

Ads that stand out

Campaign against Whale hunting by the very creative John Kane of 'Happy Soldiers'. The headline reads 'Disgusting isn't it'

Wednesday, March 26, 2008

End of the 'big idea' in advertising?

In his latest book, Seth Godin talks about 'new marketing' and the end of the 'big idea' in advertising. He explains that advertising ideas worked great when advertising was in charge - but this is no longer the case. Big ideas still exist but they are part of the product or experience, not just the advertising.

Surely Nike+ is a big idea in every definition of 'new marketing'? It brings together two great brands, incorporates digital and the off-line world seamlessly, and produces something really new, exciting and useful for people who love to run. Combined, these add up to a pretty good reason to choose Nike runners over Asics, Adidas or any of the other brands.

And the tv advertising around Nike+ is actually great. How could it not be with brands like Apple and Nike working together? And this is the point - when people talk about the brand (Nike+) I suspect it is not the ads they talk about, it's the product. I'm sure there is still a place for advertising ideas but can brands be built on them alone anymore?

Seth's book is really great. (Just over 200 pages long)

Carlsberg don't do litter. But if it did...

Here's an ad that most people would not object to. (yes, real money).

Original post from Graeme Douglas

Tuesday, March 25, 2008

The Lynx brand again

I posted yesterday about Lynx - and will come back to this brand in future posts (I do like their ads).

If however, you want to read more about the origin of their "Spray more, get more" campaign - drop over to David Taylor's Brandgym blog. Generally, when we think about advertising, we tend to think about brands trying to persuade people to buy something. "Spray more, get more" is a good example of a brand uses advertising to increase usage.

I remember reading about Campbell Soup doing something similar a few years back. I'll try and dig up the details on this too.

David Taylor has written several excellent brand books by the way. I'll review one or two here in the next couple weeks. He even got bloggers to vote and pick the cover of one of them.

Simple yet effective

In response to power shortages in South Africa last year, Escom, a power company, did this to get their "Use Electricity Wisely" message across. Nice.

Found original post on adrant.

Monday, March 24, 2008

Join the conversation

If you have any dealings with customers, I'd recommend reading this. Join the Conversation addresses the question - 'why many companies and their marketing people in particular, have been so slow to embrace real dialogue with customers?'
It's long enough. The hardback has about 300 pages, packed with examples of brands that have ignored customers and paid the price - as well as brands that have done a decent job of it.

Nothing here that bloggers will disagree with but for others, this is whole new way of marketing.

The Great Pretender

I love this ad.

Lynx ads - the phone dump

I've always been a fan of Lynx's advertising. They understand that young guys (I know...all guys) want to score beautiful women and all their ads hammer home the same message - "Use Lynx and you will".

You have to admire this strategy though. Their product presumably smells or performs no better than any other deodorant and teenagers presumably don't actually believe the claim. Surely this is a brand built on classic 'image' advertising similar to what Levis did so well in the 90's - before people realised that there was nothing premium about their jeans, except the price.

On saying that, Lynx are probably not the most expensive brand on the marketplace, so don't play the 'premium' card. And they create great ads that people like, laugh at, and remember - which keeps their brand top of mind when it's time to buy again.

I like their latest Lynx Dark Temptation (with the guy in chocolate) but prefer the "Phone Dump" - part of their "Get in there" series.

Smoking kills more people than terrorism

This ad got my attention. The one line of copy at the bottom reads:

Terrorism-related deaths since 2001 - 11,337
Tobacco-related deaths since 2001 - 30,000,000

You'd almost need no headline or copy at all on this and still get it, although the figures do lend credibility to the message. Saw it on adland.

Segmenting based on whether you read or write a blog...

Forrester Research has some interesting stats on groups and how they use social technology. They've classified them into six groups:

Creators - who publish blogs, upload music etc
Critics - who comment on blogs, rate products online etc
Collectors - who use RSS feeds, vote for online sites etc
Joiners - who visit and have profiles on social networking sites
Speculators - who read blogs, read online forums + customer reviews
Inactives - who don't participate in any of above

The thinking is that companies and brands can use this type of segmentation when deciding how best to engage their customers. Pop over to their site and you can build a profile based on your own customers' ages, countries & genders.

There is a new book Groundswell on the way about this from the same people (which Seth Godin recommended recently). I've ordered my copy from but looks like it won't be available till June. All sounds very interesting.

What about the ones that don't respond?

I seem to have a lot of conversations about typical response rates. A few things come to mind...

While typical rates are useful to know, my view on this is that it really is difficult to predict a response if you haven't tested the campaign in advance. Needless to say the response will be better if you are talking to the right people, whom ideally you have some sort of (good) relationship with, at the right time, about something they are interested in.

And while we sometimes get caught up debating what response is considered good, it is just as important to understand what response you can afford. If you're advertising expensive cars, you can probably tolerate a lower response than if you're advertising a car hire. Again, as long as it is still profitable.

On saying that, a chart like this does help predict a possible range of responses. I know many people often seem surprised how few actually click on online (display) ads - so this is good to manage expectations. I found the chart here.

Finally, in our digital age, I honestly feel it is important to think about the vast majority of people that do not respond. If the chart above is correct, and only .1% are responding to your email shot - what do the other 99.9% feel about you interrupting their day?

They may not mind if they like your brand and feel you actually thought it was relevant - but I wouldn't count on it.

Nice outdoor creative

Thought this was pretty cool.

McDonald's (in Sweden) turned some outdoor ads into giant napkin dispensers, with real napkins inside - as part of their 'Extra Large' campaign. It certainly would get attention, although not sure what people would do with the giant-sized napkins.

I'm pretty sure IKEA did something similar one Christmas, where their outdoor ads dispensed sheets of wrapping paper. What was nice about this was the ads were more than just ads - people walked away with some useful wrapping paper...and no doubt a positive feeling about the IKEA brand.

I came across the McDonald's campaign here couple weeks ago, although I know it appeared in a few other blogs too.

Consumer Creativity

I know this is a couple years old now, but just in case people haven't seen it.

I'm open to correction, but I believe this was the winning entry to a creative competition where people were asked to take a classic movie trailer and play around with music, voice over etc to see if it can depict a whole different genre. This guy played around with The Shining. This is wonderful stuff and a great example of consumer creativity using web 2.0 tools.

Sunday, March 23, 2008

Communities Dominate Brands

'Communities Dominate Brands', by Tomi Ahonen & Alan Moore is well worth a read. There is a lot in this. In particular I liked the chapter (ch.9) on the Generation C - the community generation, who unlike other communities, actually carry their community around with them all the time, through their mobile phones. They are always connected and they want to be reachable all the time. They are addicted to their mobile phones. There are lots of examples, insights and case studies here.

Commonsense Direct Marketing

I'm planning to add lots of my favourite books to this blog over the next couple weeks. I thought I'd start with this one...

'Commonsense Direct Marketing' was one of the first direct marketing books I read. Drayton Bird is one of the most respected marketing professionals around and is responsible for igniting my interest in reading about marketing in general. It is a very practical book and covers the principles and key areas of direct marketing. What surprises me still is how much of this stuff marketing folk still don't know. It may look a bit textbook-ish from the cover but it is not. There's no bullshit here. I'd highly recommend it to anybody and everybody involved in marketing.

'After Image' by John Grant

After Image was John Grant's second book and is possibly my favourite of the four he has written. On saying that, each one is absolutely worth reading and keeping. Written in 2001, John really was ahead of his time with this book. He writes about the demise of image-advertising as a method to build brands. This is not light reading but is very rewarding. I know my friends and colleagues are sick of hearing me talk about this guy but I honestly believe John Grant is the most intelligent marketeer around. If you haven't read his books yet, do.

Starbucks involving customers more

I do like this.

I know IBM and P&G have understood for a while now that ideas can come from anywhere. In their book 'Wikinomics', Don Tapscott and Anthony D.Williams quote P&G CEO A.G. Lafley - "Someone outside your organization today knows how to answer your specific question, solve your specific problem, or take advantage of your current opportunity better than you do. You need to find them, and find a way to work collaboratively and productively with them".

Starbucks are getting in on the action with My Starbucks Idea. The site looks good. Pity they don't reward the individuals that produce the best (implemented) ideas.

Also, I saw some of the more popular posts were about how to reward people with a free coffee every now and again. It would be nice if they found a way to link in the amount of participation online with a coffee instore?

I came across the My Starbucks Idea on Jeremiah Owyang's blog.

One of the greatest marketing strategies I've ever heard

Bought this yesterday and reminded me of the one of the greatest marketing strategies I've ever heard. I can't recall the finer details, but here goes:

The market leader of a household bleach heard that a new (strong) competitor was entering the market and was gearing up for a major launch of their new bleach brand. The market leader only had a week or two. But what they did was simple and wonderfully insightful.

Because people only buy household bleach every two or three months, they immediately introduced a "Two for price of One" pack for a limited period. Consumers jumped at this great promotion and of course, then had no need for bleach for the next six months.

The competitor had no sales for six months, and allowed the leader more time to decide next steps.

Saturday, March 22, 2008

Why are big companies afraid of getting personal with their customers?

Why are big companies afraid of getting personal with their customers? Even if they don't mean to, the perception is they are hiding behind a wall of customer service people.

When quality no longer differentiates and customer service is expected, surely now is the time to get personal.

So picture this - next time you buy something, you find a business card in the box with your purchase. Like all business cards, it has an employee's (real) name, (real) mobile number and (real) email address. The card would not be that of a customer service agent, rather it would be belong to one of many employees that work in any of the various departments e.g. John Smith, R&D Dept.

Alongside the card would be a short note that reads something like this:

"While we are very proud of our customer service centre, it's always nice to have details of a real person. I'm not in customer care but if for some reason you are not getting the service you expect, drop me a mail or call me and I'll look into it for you. So feel free to hang onto my card or save my number in your phone contacts"

I don't know about you but I'd keep the card. I might never call but I'd probably tell a few people about how this brand seems to actually give a shit.

"We value your business"

"We value your business" - these four words appear on websites, in customer service centres, in emails and letters...and of course, while waiting on hold.

I hate these four words.

It's not the sentiment that actually bothers me. Hopefully the company does value my business and the company telling me this is about to prove it somehow. It just lacks any evidence of a human being. It is either lazy or misguided. Either way, it misses a great opportunity to show that your brand (and the people working there) have some personality.

While searching for examples of brands using these four words, I found this lovely bit of writing here from Shaun McIlrath - a creative director at Hurrell and Dawson, London. You can't argue with any of this, except to say that real direct marketing professionals (the likes of Drayton Bird and the late David Ogilvy) would never start with 'Dear Valued Customer' either. In fact, quite the opposite.

Anyway, it's so good, I've literally pasted the entire piece from Scamp's blog (well worth visiting)....

Dear Valued Blog Reader,

How does that introduction make you feel? Like a piece of shit, would be my guess. And yet, there are thousands of well-paid Direct Marketing professionals starting pieces of communication like this every day.

So, the first thing you need to know about Direct is that any advice you might get from a Direct ‘expert’ should be treated as deeply suspect.

This is how companies speak:

Dear Valued Customer.

As part of our ongoing improvement initiative we are centralising data, in order to provide a more streamlined service. We are also taking this opportunity to realign customer sales and are, therefore, in the process of updating our information. Enclosed you will find a Customer Satisfaction Questionnaire. Complete the FREEPOST form and send it back before June and you could WIN A HOLIDAY FOR TWO.

That is a real letter. From a company. It says only one thing: companies don’t give a fuck about you, they want your money and, at the end of the day, you are nothing more than a name on a list in a huge numbers game.

People, on the other hand…this is how people speak:

Dear Bob,

Since I was promoted to MD, I’ve noticed that no one tells me bad news any more. Now, I may just be paranoid, but I’m harbouring the suspicion that parts of our service aren’t as good as they could be. So, who better to ask than someone who uses it every day? Are we as good as we could be, or are there areas where we’re dodgy? Go on, give it to us right between the eyes – because, ultimately, my job depends on you being happy.

Sometimes things need to switch off, for people to switch on

I literally stopped what I was doing when I first saw this ad. It is a beautiful piece. Everything about it is different. No shouting for your attention. The tranquillity of it all just lures you in. They resist the pressure to tell us what this is for until final frame. And considering the ad is for a mobile network, the sign-off is ballsy, confident and human - "Sometimes things need to switch off for people to switch on".

Know your audience

Just picked this up from (the legend) Drayton Bird. It's a letter sent to Procter and Gamble about their feminine products. It's PC Magazine's 2007 editors' choice for best webmail-award-winning letter.

Dear Mr. Thatcher,

I have been a loyal user of your 'Always' maxi pads for over 20 years and I appreciate many of their features. Why, without the LeakGuard Core or Dri-Weave absorbency, I'd probably never go horseback riding or salsa dancing, and I'd certainly steer clear of running up and down the beach in tight, white shorts. But my favorite feature has to be your revolutionary Flexi-Wings. Kudos on being the only company smart enough to realize how crucial it is that maxi pads be aerodynamic. I can't tell you how safe and secure I feel each month knowing there's a little F-16 in my pants.

Have you ever had a menstrual period, Mr. Thatcher? I'm guessing you haven't. Well, my time of the month is starting right now. As I type, I can already feel hormonal forces violently surging through my body. Just a few minutes from now, my body will adjust and I'll be transformed into what my husband likes to call 'an inbred hillbilly with knife skills.' Isn't the human body amazing?

As Brand Manager in the Feminine-Hygiene Division, you've no doubt seen quite a bit of research on what exactly happens during your customer's monthly visits from 'Aunt Flo'. Therefore, you must know about the bloating, puffiness, and cramping we endure, and about our intense mood swings, crying jags, and out-of-control behavior. You surely realize it's a tough time for most women.

The point is, sir, you of all people must realize that America is just crawling with homicidal maniacs in Capri pants... Which brings me to the reason for my letter. Last month, while in the throes of cramping so painful I wanted to reach inside my body and yank out my uterus, I
opened an Always maxi-pad, and there, printed on the adhesive backing, were these words: 'Have a Happy Period.'

Are you f------ kidding me? What I mean is, does any part of your tiny middle-manager brain really think happiness - actual smiling, laughing happiness, is possible during a menstrual period? Did anything mentioned above sound the least bit pleasurable? Well, did it, James? FYI, unless you're some kind of sick S&M freak, there will never be anything 'happy' about a day in which you have to jack yourself up on Motrin and Kahlua and lock yourself in your house just so you don't march down to the local Walgreen's armed with a hunting rifle and a sketchy plan to end your life in a blaze of glory.

For the love of God, pull your head out, man! If you have to slap amoronic message on a maxi pad, wouldn't it make more sense to say something that's actually pertinent, like 'Put down the Hammer' or 'Vehicular Manslaughter is Wrong',

Sir, please inform your Accounting Department that, effective immediately, there will be an $8 drop in monthly profits, for I have chosen to take my maxi-pad business elsewhere. And though I will certainly miss your Flex-Wings, I will not for one minute miss your brand of condescending bullshit. And that's a promise I will keep.

Always. . .

Wendi Aarons
Austin , TX

Wonder if this has damaged sales?

Last time I looked at this video, about 6 month ago, there had been about 2 million views. It's now at 3.3 million. I wonder if it has damaged sales?

I wish I'd done this.

I wish I'd done this.

Locating bloggers

Stumbled onto an interesting mashup of Google Map with your blog (or website). I found it here, thanks to Dan Gould. It's called VerveEarth.

Friday, March 21, 2008

Charity 2.0

Charities and non-profits should be the ones making the most of web 2.0. Think about it, the technologies (blogs, video uploads, twitter, etc ) are pretty much free to implement. They are also cheap to sustain. The biggest cost really is time. And they allow visitors to really get involved and empathise with the cause on a level far beyond just donating money.

Take Barretstown for example. Barretstown is a summer camp for children with life-threatening illnesses. Very sick children get to spend a week or so away from their hospital-life in a beautiful castle in Kildare, and have a bit of fun. Of course it is much more than this and is difficult to really explain. In fact, you honestly would need to meet the kids and hear their stories to truly understand why Barretstown means to much to them...

...and this is my point - Barretstown should get personal.

Let visitors hear these kids tell their stories - upload videos on the site, get them to post comments, answer questions. Recruit cancer survivors to blog regularly on the site and bring the Barretstown experience come to life for website visitors. And get personal with fundraising, Instead of donating money to help these kids, how about allowing me to give my money to:

"hi, I'm Jamie Murphy. I'm 10. I live in Dublin, in 3rd class. I found out I had cancer last April. This is my story...".

How could I not give money to help Jamie get to Barretstown? Do what Kiva does. Encourage me to register and sign up to email updates on how the campaign to get Jamie to Barretstown. Better still, sign me up to an RSS feed. Let me upload photos of myself and see who else is helping Jamie get to Barretstown. I'll probably tell my mates so they can help (and also so they can see I'm a nice guy that doesn't just think about myself). Instead of being a donor - I become involved emotionally and become an advocate. Then let me know how Jamie got on, so I'll donate to get him back next year.

I know there will be privacy worries and other concerns around the internet & children. These are real concerns and should be addressed but are not a good enough reason to stop charities from gaining real affinity (and raising lots of money) using web 2.0 tools.

Monday, March 17, 2008

One of my favourite ads last year

I read somewhere recently that as TV advertising comes under continued attack from digital marketing, now is the time for TV to really step up do what it can do best - deliver emotionally charged stories and messages. This must be one.

Nike - A little less Hurt

I love the way Nike can move back and forth between glossy, high-spend, big production ads to something gritty like this - and as Richard Huntington explains here, can still make it emotional and beautiful.

Will text emails work better?

I don't have any research (yet) but I bet that the old-style text (ascii) emails now could pull a higher response than HTML emails.

Sure, there was a time (circa 2001) when beautifully formated HTML email shots would have been the obvious choice for any marketeer. The emails would look good, have colour, with lots of images and links back to the brand's website. They got my attention in an inbox of grey text emails.

The problem is that now every email shot in my inbox is HTML, colourful and possibly animated. There is nothing interesting or exciting about them. They are not personal. I'm suspicious that the person signing off the email is not a real person. If it is, why am I asked not to reply directly to the mail.

However, if I get an ordinary text email from a person working for a brand - I think I'd take more notice. Even if it is an email shot, it still feels less like an 'ad' than HTML so I'm at least more likely to read it, which as we know, is the first step towards a higher response.

Free Love

Pop over to for a new 15 page pdf about the ongoing rise of free stuff available both online and offline. (Download for free naturally)

Test Your Awareness: Do The Test

Great ad. Found this on a few other blogs, including Seth Godin's. Not original - based on experiment from 1999. Still great ad though. Hope it does well.

Brands want a dialogue but not ready to talk

So many brand people talk about building relationships with customers, creating a dialogue with them and turning them into advocates or fans. Yet it's difficult to find many brands that actually hang around to have a dialogue (to talk).

Take Xbox Ireland's bebo page. This looks good, is well branded and has lots of potential. They even have 1200 friends on the page who leave regular comments. Clearly people are interested in Xbox. The missed opportunity is this - there seems to be no interaction or conversation from the people behind Xbox. I scrolled through three weeks of comments and didn't find a single comment from the people behind the page. Now, they could be replying through mail but from looking at the comments, I'm guessing they are not.

Why invest in a branded presence on bebo if you are not going to talk with your customers there?

2007 Hatch Awards - Opening Video

For anybody that puts their ads into focus groups....

Tipping Pot (Guinness Spoof)

The Machine is Us/ing Us (Final Version)

My favourite video about web 2.0


Just kicking this blog off as an experiment. My thinking at the moment is I'll post my thoughts on marketing, advertising and other random thoughts. I guess we'll see how it pans out.