100 Million Page Likes on Disney's Facebook

Impressive. Interesting to know how they went about it - people, budget etc. Found via Snorre Martinson

What your facebook photo says about you?

How do you choose your profile photo for facebook? Most of us do not just throw up the first photo we have. Research by Nina Jones provides some interesting results.

For example, her research found that folk under age 30 are twice as likely to have a profile picture showing them at a party, while those over 30 and those in a couple were far more likely to have a child's photo as their profile picture.

Would it surprise you to know that more men than women retouch their photos?

The BBC article is here. Thanks Alan for forwarding on.

Movie about the origins of Facebook and their stories of betrayals

Movie about the origins of Facebook and their stories of betrayals. Written by Aaron Sorkin (of The West Wing) and directed by David Finch (of Fight Club fame among others).

by Found via Wired.

Internet on phone better than other (original?) internet

There was a time (not too long ago) when the internet on our phones wasn't really the internet. It was the "watered down version" as an Apple ad once alluded to. When bebo first became available on our mobiles, it was a big deal. It wasn't as good as the bebo you'd get sitting in front of a laptop - but it did the trick. And beboers used it.

The iPhone changed all this. And put everything on par. It really was the same internet - just on a smaller screen. Grand.

Recently I've found that I'm actually choosing to use the internet on my phone over the internet on my laptop - even when I'm at home and the laptop is within arm's reach.

Not for everything. But certainly for apps like facebook or LinkedIn.

I rarely visit facebook on my computer. It is easier and quicker to dip into the app, have a quick look at what friends are up to and close out of it again. It is a different kind of internet usage. "Snacking" I believe they call it. But it is not just a passive mobile viewing. Even adding comments is possibly easier than doing so on my laptop.

I mentioned the amazon app the other week. Same story there. I'm buying at least as many books through this app I do through their original website.

Again, nothing new here but (I find it) interesting that mobile has gone from poor cousin to preferred option in just a few years. Given how hooked teenagers are on social networks even when they have to use computers, you can only imagine how this is going to change mobile behaviour when all teenagers have iPhones or similar touchscreen phones.

(Disclaimer: Given my job, it is in my interest for everybody and their mother to start using internet on their phones.)

Free article on the worrying divide between facebook and myspace

Ethnographer and social network guru, danah boyd, has make her recent talk available online. She talks about how Facebook and MySpace are divided by race, class, education, and other factors.

Worth a read here.

What facebook is for.

"I can happily spend hours, just browsing the photographs of women in this group, and checking for changes in relationship status"

Found on YouTube

A marketer's guide to understanding Facebook's population

Matt Dickman has a new presentation on Facebook. Good stats on growth numbers by demographic and country. While most are under 30, they are seeing some growth among folks aged 3o-40. Worth a visit.