Monday, March 24, 2008

Smoking kills more people than terrorism

This ad got my attention. The one line of copy at the bottom reads:

Terrorism-related deaths since 2001 - 11,337
Tobacco-related deaths since 2001 - 30,000,000

You'd almost need no headline or copy at all on this and still get it, although the figures do lend credibility to the message. Saw it on adland.

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