The Economist use SMS to drive offline sales

The Economist, in India, have been using mobile marketing to drive sales. They send snippets of articles every day - letting their audience know the full story is available online or in local newsstands. It seems to be working. See full case study here.

Found via Tomi T Ahonen

The Economist on advertising (in a recession)

View SlideShare presentation or Upload your own. (tags: branding recession)

Ad agencies, you will probably want to share this with your clients. Or if you're client side, might be useful to share with your finance buddies.

Via Fallon.

The Economist - September Issue

I've just re-subscribed to The Economist. I'm useless on world affairs, so this is my plan to keep somewhat up to speed on stuff.

Clearly this is not a legit cover. Although they have always had a way with words. And I'm impressed with their embracing of online.

Found via AdLand

595 comments on economist.com article

I suggested in a recent post that the rte.ie website would be more engaging if they opened up their articles for comments. And sooner the better if they wanted to keep their visitors.

They should look at economist.com

The Economist site welcome comments...and they are better off for it. A recent article about Tibet and the Olympics prompted 595 comments in the past 8 days. This is no longer just an article or a journalist's opinion. It has become an engaging and honest debate where we can all participate, argue and, who knows, even change our minds.

I've alway been impressed with The Economist as a brand. They do charming advertising, intelligent relationship marketing and they are clearly doing the right things online.

Of course they are perfectly positioned to capitalise on web 2.0 since they are in the content business.

But then again, so are RTE.