Monday, March 24, 2008
Nice outdoor creative
Thought this was pretty cool.
McDonald's (in Sweden) turned some outdoor ads into giant napkin dispensers, with real napkins inside - as part of their 'Extra Large' campaign. It certainly would get attention, although not sure what people would do with the giant-sized napkins.
I'm pretty sure IKEA did something similar one Christmas, where their outdoor ads dispensed sheets of wrapping paper. What was nice about this was the ads were more than just ads - people walked away with some useful wrapping paper...and no doubt a positive feeling about the IKEA brand.
I came across the McDonald's campaign here couple weeks ago, although I know it appeared in a few other blogs too.