Nice ambient ad

Found here.

Creative ambient ad

The caption on the billboard says "Our potatoes are grown closer than you may think". I like. Found via here.

Batman Returns - ambient

Simple but different. The batman figure is attached to the side of the bus and moves as the bus gains speed. Click on the image to read the explanation in more detail.

Via AdsoftheWorld

3D street art in Dun Laoghaire

The Crevasse. 3D street art in Dun Laoghaire, at the Festival of World Cultures

Found via Viralblog

Very nice ambient

Quick dry nail polish. Nicely demonstrated.

Via AdsoftheWorld

Clever ambient ads

Via AdsoftheWorld

Surprised this wasn't done before, or at least I hadn't seen it before. To emphasize the quality of HD TV, where you can almost 'feel' the game, they placed actual balls on the ads.

Click if you want to zoom and read the case details.

Advertising that is more than messaging

Helge Tenno recently led me to an excellent presentation by Tom Himpe. One slide suggests marketing needs to be more useful than just 'messaging'.

What if this beer mat, advertising The Irish Times, actually had a crossword on it?

This simple change would transform it from an ad simply telling us (messaging) about their newspaper to a much more useful service. It would become something to do while waiting for our mates to arrive. And as it would be more involving, it would get higher recall and in a way, is a nice way to allow people to experience one feature of their product (their newspaper).

When I first glanced at this in a pub, I thought this is what The Irish Times had done. I was so impressed. But at a second look, I realised the crossword was already filled in, and this was, in fact, just messaging. It was just an ad. How disappointing.

However, I did get a chance to talk to their marketing director, who said they were planning to bring real crosswords to the beer mats. In terms of logistics, they could set up a freetext number or website with answers for those of us not so good at crosswords.

We'd need a few pencils too I guess...

3st Jan update and correction - My mistake. Clearly I wasn't as sober as I thought I was. The front of the beermat was actually blank on the front. Sorry Paul F and Irish Times. Lovely work.

Creative ambient campaign

Clever way to demonstrate how your life can change if you drink and drive. Click on the image if you want to read the case in more detail. I like it.

Via AdsoftheWorld

Nice outdoor creative.

Found via Wall Street Fighter

This caught my attention...

This caught my attention. The copy says "Graffiti and your next stop could be jail".

Found via Adland

Carlsberg don't do litter. But if it did...

Here's an ad that most people would not object to. (yes, real money).

Original post from Graeme Douglas