Sunday, March 30, 2008
Online ad is off target
It's 11am on Sunday morning and I see an online banner ad asking me if "I'm working through lunch again?"
Could the brand (a recruitment site) not have served up a more relevant message at weekends? Even a slight variation such as "Working at the weekend too?" might have done the trick. I wonder if I will see this message in the evenings too? I hope not.
The campaign idea itself is potentially quite timely - asking people if they are working too hard around the time they are thinking "I'm sick of grabbing a sandwich and eating at my desk".
Pity this part of the execution falls flat.