Ikea cats ad

We were just talking the other day about how all ads are hanging off 'happiness'. And perhaps the push for happiness is a bit over done at times. But...I do like this. I look up each time it is on.

Smart expandable ad

This is clever. An expandable ad that you re-size for your room measurements. Click here to see in action.

Apparently this was banned

This was waiting for me on YouTube's recommendations. Apparently it was banned. Don't even know if it was legit, but I thought it was funny. And the idea is solid.

Although can appreciate it probably provoked some complaints.

Reserved parking spaces for 'Green' cars

I read on trendwatching.com yesterday that IKEA are now reserving car spaces for hybrid cars. IKEA already have a good reputation for their support for the environment. And is a great example of a brand doing something green, instead of just talking about it.

If you're interested, I posted last month about how some Irish brands are approaching green. And hope to come back to it again soon.

Also, if sustainability is high on your radar, get along to see guest speaker John Grant at the National Marketing Conference in Dublin on Nov 5th.

Genius use of press media

"Storage Solutions" by IKEA. The copy reads 'Slide to open'. Simply genius. More great advertising by IKEA here.

Found via AdsoftheWorld

IKEA also make some good ads

IKEA seem to be a very progressive brand. While I've never actually stepped inside one I've read several impressive case studies about them. Marketer John Grant has also written about them in his books. Much of the good marketing stuff that they do is not related to advertising.

But they also made some good ads.