Tuesday, March 25, 2008

The Lynx brand again

I posted yesterday about Lynx - and will come back to this brand in future posts (I do like their ads).

If however, you want to read more about the origin of their "Spray more, get more" campaign - drop over to David Taylor's Brandgym blog. Generally, when we think about advertising, we tend to think about brands trying to persuade people to buy something. "Spray more, get more" is a good example of a brand uses advertising to increase usage.

I remember reading about Campbell Soup doing something similar a few years back. I'll try and dig up the details on this too.

David Taylor has written several excellent brand books by the way. I'll review one or two here in the next couple weeks. He even got bloggers to vote and pick the cover of one of them.

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