The Girl Effect

The Girl Effect. Their website is well worth a visit. These guys really know how to communicate. They captured my attention, kept me interested and persuaded me to share here - which was one of their 3 key goals. Learn. Change. Share.

Do take a look.

Found this via Deborah Schultz

Want to use your creativity for a good cause?

This was done by the Nobel Foundation, an organisation that matches charities with creatives. Unfortunately the Noble Foundation's site is not in english but the video is good. Nearly 3 minutes long but worth the wait.

This video was produced to get the attention of creatives.

I found this via Viralblog

TOMS shoes

Bought my TOMS shoes.

Conor Byrne posted about these a couple weeks ago. For every pair that is bought, TOMS gives a pair to a child in need. I like that the TOMS brand was created specifically for this reason. You can get them in BT2 for €55.

Much more info on Conor's blog.

The real power of one.

When advertising, a photo of somebody looking directly out of the page can increase your response rates.

This was the advice of David Ogilvy (or may have been Drayton Bird, I can't remember). Anyway, some recent fundraising research supports this.

Paul Slovic, of 'Decision Research', has demonstrated this by measuring the contribution levels from people shown pictures of starving children. Some subjects were shown a photo of a single starving child while others were shown a photo of two children.

Those shown two children donated 15% less than the one child. In a related experiment, photos showing a group of eight starving children contributed 50% less money than those shown just one. This research makes sense to me. People can relate to individuals and their stories.

The original post is here

Image courtesy of Children at Risk Foundation (CARF) - www.carfweb.net

New fundraising blog

Conor Byrne (an ex-colleague and a good mate) has started a new fundraising blog.

I think there is great potential for charities and non-profits to use blogs to raise funds, recruit volunteers and really explain their mission in a personal way.

Conor has lots of experience and interesting views, so no better man. Is this the first fundraising blog in Ireland?

Charity 2.0

Charities and non-profits should be the ones making the most of web 2.0. Think about it, the technologies (blogs, video uploads, twitter, etc ) are pretty much free to implement. They are also cheap to sustain. The biggest cost really is time. And they allow visitors to really get involved and empathise with the cause on a level far beyond just donating money.

Take Barretstown for example. Barretstown is a summer camp for children with life-threatening illnesses. Very sick children get to spend a week or so away from their hospital-life in a beautiful castle in Kildare, and have a bit of fun. Of course it is much more than this and is difficult to really explain. In fact, you honestly would need to meet the kids and hear their stories to truly understand why Barretstown means to much to them...

...and this is my point - Barretstown should get personal.

Let visitors hear these kids tell their stories - upload videos on the site, get them to post comments, answer questions. Recruit cancer survivors to blog regularly on the site and bring the Barretstown experience come to life for website visitors. And get personal with fundraising, Instead of donating money to help these kids, how about allowing me to give my money to:

"hi, I'm Jamie Murphy. I'm 10. I live in Dublin, in 3rd class. I found out I had cancer last April. This is my story...".

How could I not give money to help Jamie get to Barretstown? Do what Kiva does. Encourage me to register and sign up to email updates on how the campaign to get Jamie to Barretstown. Better still, sign me up to an RSS feed. Let me upload photos of myself and see who else is helping Jamie get to Barretstown. I'll probably tell my mates so they can help (and also so they can see I'm a nice guy that doesn't just think about myself). Instead of being a donor - I become involved emotionally and become an advocate. Then let me know how Jamie got on, so I'll donate to get him back next year.

I know there will be privacy worries and other concerns around the internet & children. These are real concerns and should be addressed but are not a good enough reason to stop charities from gaining real affinity (and raising lots of money) using web 2.0 tools.