Media Consumption in Ireland 2009

Brendan Hughes has pulled together a comprehensive article on media consumption in Ireland in 2009 and beyond. He looks at 3 areas:

1. He points to continued growth in user-generated content. Did you know there are now 4,000 bloggers in Ireland?
2. Brendan also comments on convergence of applications, devices (how many of us dip into the internet on our mobiles?) and media. I was not surprised to read that two thirds of us use a computer while watching TV or listening to the radio.
3. Finally, we're seeing some movement of power from traditional media organisations to individuals. This clearly should concern traditional media companies, but there are opportunities here as well as challenges.
   

Do pop over to Brendan's blog. It is a good analysis with some useful links to examples and sources.