Saving Private Ryan's number

Not bad. And better spoof interview about it.

Orange tv ad

I've always liked Orange ads. One of my all-time favourites is the New York Blackout one. This one here isn't bad at all either.

Rewind City

I think it is their story-telling that makes their advertising so appealing. Nice pace, building up slowly.

I especially like that they have resisted jumping to the brand or product till the end. Very confident. Although you'd almost guess the brand from the tone and style. Tell me you can walk away without waiting till the end to see what is going on. I couldn't.

I loved the barber scene.


Thanks to Adblog for original post.

Honest advertising stands out

"Text messaging while diving prevents you from seeing what really matters". This was shortlisted for a Clio award. Found via adpunch

A few bloggers have commented (rightly) on the boldness + honesty of a mobile phone company asking people not to text. This is clever stuff and is a lovely example of getting cut-through by expressing a viewpoint that is not expected. You can't argue with their logic and is worth doing, as I doubt that they would really lose any significant revenue from this.

Of course, this is not the first time Orange have done this. They took a similar position before with their New York City Blackout ad - one of my all-time favourite tv ads.

You can see it here at 'Sometimes things need to switch off, for people to switch on'. Let me know what you think.

Sometimes things need to switch off, for people to switch on

I literally stopped what I was doing when I first saw this ad. It is a beautiful piece. Everything about it is different. No shouting for your attention. The tranquillity of it all just lures you in. They resist the pressure to tell us what this is for until final frame. And considering the ad is for a mobile network, the sign-off is ballsy, confident and human - "Sometimes things need to switch off for people to switch on".