Website for finding vintage ads

Anybody pursuing a career in marketing should know their advertising history, so you know what worked in the past, why it worked and if it could work now. If this is your thing, you'll like this - a search engine dedicated to vintage ads. Lot of VW ads from Bill Bernbach's time. And beer ads, coke ads etc.

Found via Drayton Bird's site.

Coca Cola - within arm's reach of desire.

Orlaith from McCann Erickson wrote last week about Coca-Cola. About how it continues to dominate as a top brand.

I confess I really don't know enough about it as a brand, but have to admire one marketing element - its distribution. I read before that their vision was to be within an 'arm's reach of desire' wherever you are.

I found this to be the case while on holidays these past few weeks. Regardless of where I was, Coca-Cola was everywhere. In the hotel bars, the supermarkets, every restaurant, the vending machines and in every fridge in every little shop along hot dusty roads.

Distribution may not get as much air time as other marketing elements - such as advertising - but must be a major success factor for Coca-Cola.

Example of good outdoor: Gulp

I like 'open happiness' as an idea. Simple. Similar to their 'coke side of life' idea but I think I read somewhere they prefer this as it has a more obvious link to the product.

This execution is a good example of a brand that uses the outdoor principles I wrote about earlier this week. Single image. Strong colour contrast between the image and background. Short headline. Better still, the headline is part of the creative. Strongly branded. Simple message.

And lots of white space.

Coca Cola Zero "The Ex"

Coca Cola Zero "The Ex". The winner this Quarter in Campaign magazine. By Grey Copenhagen I believe.

Stewie from Family Guy in Coke ad

Not sure why exactly, but I like this ad. It feels like a scene in a movie or something. This was aired during the Superbowl. Found the ad here.