Thursday, March 27, 2008
Rate your ad
Wouldn't it be interesting if websites allowed their visitors to rate the ads they are exposed to? If the ad is annoying you, just rate it with no stars and send the feedback back to the brands. Better still, what if you could rate 'no star' - and it disappears off your page.
No doubt this might scare some websites, the brands and their agencies. But I honestly think many brands would actually welcome this, allowing them to understand the affect their ads are having beyond the like of click thrus.
Sure, lots of people don't want any advertising and may click 'no star' for them all but this is not a bad thing. Surely most advertisers would prefer not to spend their budget trying to talk to people that have clearly stated they don't want to see the ad? And as a visitor, I think I'd be happier with the website for giving me the option to give my feedback and allowing me to stop seeing the ad.
I suspect we'd see far higher interaction than most online ads get.