Thursday, July 31, 2008

Mini press wrap

Found via AdArena

Mini really is a loved brand. Ask any Mini owner. And they churn out great advertising consistently.

I especially like their print and outdoor executions. This is a wrap covering a magazine. When you take off the wrap, the car roof comes off. Very clever.

More mini ads here: Mini summer, Mini Let's Motor, Mini vending machine. and the classic viral avaword by digital agency Glue.

Wednesday, July 30, 2008

Monday, July 28, 2008

Rick Astley pie chart

Seth Godin wrote recently about Bar graphs v Pie charts. His advice - where possible, use a pie chart. They are better for making a point. I agree.

Thanks Elaine for this one.

Friday, July 25, 2008

American Psycho. I love this.

The copy reads:

"The Perfect Billboard. Eggshell white with romalian type. Nice. Raised lettering, a subtle 7 inch bone border, and just look at the tasteful thickness of the headline. All perched on four evenly spaced 3.2 metre powder coated stanchions. My god, it even has a watermark.

American Psycho. Friday 9.30pm. TV2"

I really like this. I admit there is a lot of copy here and it would only make sense to fans of the movie, American Psycho. But it is good stuff and would spark conversation. Maybe a youtube URL or link to TV2's website showing this particular scene would enhance the ad.

Via Ads of the World

Thursday, July 24, 2008

37,000 comments on one post

Read this by Mark Collier on MarketingProfs daily fix and had to share this along. This post by Heather B. Armstrong offered her blog readers a chance to win one of five Nintendo Wii Fit systems.

It generated a massive 37,000 comments...yep, that's right. 37,000.

Mark Collier's post asks how much this must have been worth to Nintendo?

Wednesday, July 23, 2008

Cyberbullying - Talentshow

Saw this and reminded me of a tragic story I read last December. It's actually hard to believe this even happened.

'Megan (13, St. Louis) had a MySpace profile when a cute boy "Josh" (16) begins courting her. All is well until Josh breaks up with her online by sending cruel messages about how she hurts her friends, is fat and a slut, and "the world would be a better place without you."

Shortly after reading this, Megan commits suicide. Josh turns out to be a fake profile created by Lori Drew, the mother of one of Megan's former friends.

I know this kind of thing can happen offline too. Still scary and very sad. I've lifted it directly from Danah Boyd's post. You'll find a fair bit of discussion there.

Found video via toddand

Monday, July 21, 2008

Why business people speak like idiots

Found this via Helge Tennø

Fight the Bull is a website dedicated to eliminating business jargon. Some nice stuff here.

You can even download a toolbar that will scan your document and take out all the bull. With the Bull Composite Index, you can see how jargon-filled your Word doc or Powerpoint slides are.

The bit I like best is their Mystery Matador. If you get an email from a colleague that is full of bull - you can paste it into the Matador and anonymously send your colleague's email back to them from this site, with a score on how much bull was in their original email.

Let the fight begin.

Saturday, July 19, 2008

Roger Federer + Nike

Posting this one especially for you Elaine K. I like it.

Via Toddand

Darth Vader plays golf

One of several spots, made by the agency, Mother, promoting all the Star Wars movies on Spike TV.

Via adland

Thursday, July 17, 2008

Compromise is not always a good thing

This is a very insightful video for anybody that works in marketing communications. While each small additional message can be justified on its own merit - compromise is not always a good thing.

Thanks to Kevin for sending onto me.

Wednesday, July 16, 2008

Tuesday, July 15, 2008

Top 3 results get 79% of the clicks

Eye tracking results from Cornell University show that the top three results get 79% of the traffic. Worth a visit to - there were over 60 comments, many querying the validity of the research, but worth a quick read regardless.

Found via Jeremiah Owyang

Monday, July 14, 2008

The 'crucial bit' is coherency

While I'm not overly fond of the actual executions (except this outdoor ad), I think Club Orange's latest advertising campaign is pretty solid.

'Some bits are crucial' is consistent with many of their previous advertising campaigns during the years. They have actually been talking about the 'bits' for a long time. With good reason, as this is linked to why we should all drink Club Orange. As explained on their site: "it’s all in the bits!! Club uses over 11% fruit juice and contains real orange bits, making it a premium and great tasting product".

But for me anyway, the idea itself felt a bit weak in the past.

For example, a previous TV ad, Club Steam, shows a guy dancing naked in a steam room with his bottle of cold Club Orange, only to notice at the end that a few girls are in the steam room watching him. And we're told "It's a Club Orange thing, when the bits kick in". This feels a little vague to me.

However, their "Some bits are crucial" idea is stronger. No ambiguity here - choose Club Orange because it has bits of oranges in them, and this is the crucial part to a quality orange drink.

But it has also given them more scope to play with very different executions while having a coherent campaign.
  • For example, their TV ad, produced by McConnells, is about a guy 'Jumping Jack', that tries to jump a load of trucks on a honda 50, but forgets the ramp. The ramp is the 'crucial' bit.
  • Their online video, produced by vstream, is a video about a couple of dolls trying to get it on, but they can't because the male doll is missing some 'crucial' bits.

  • I spotted this clever outdoor ad in Ranelagh, where the 'crucial' bits are the large bolts keeping the billboard up.
The TV ad, online video and billboard look nothing in common - and this is perfectly ok, as the idea is coherent across them all. This coherency is in fact the 'crucial bit'. The lazy route might have been to copy and paste a scene from the TV ad onto the outdoor ad and host the TV ad online.

The online presence is not as seamless as it could be.
  • For example, there is a (nice) site dedicated to this campaign called which shows both the TV ad and the online video but doesn't have any info about the '11% fruit juice'. I found this at the site. Is there a need for two sites?

  • And if you go to, there is no reference to the campaign at all. In fact, an older TV automatically plays as soon as the page is loaded. Which is a pity. But these things happen, and I'd say this is result of internal processes, as opposed to just not thinking about it.

  • Finally there is a facebook page set up, which is a nice idea in theory, but I wonder if this will be maintained? Maybe it will.

Overall though, I like it.

Wednesday, July 9, 2008

Do premium brands need expensive ads?

Do premium brands need expensive ads?

I suspect most would agree that they do not. Perhaps fashion brands need them, but I wonder. Or cars? Again, I'm not sure. If the answer is no, then why do expensive advertising? Sometimes the brand has been built using expensive, high end advertising and this is what is expected. Catch 22?

Doritos are happy to do it cheaply, having recently spent just six pounds making this ad.

Given the opportunity, I think any new brand should consider how to do cheap advertising - without looking cheap. Easier said than done. Red Bull seem to have managed this balance I think. Their ads clearly cost very little but they don't seem to have damaged the brand perception, going by the prices they charge.

Innocent Drinks and The Economist also come to mind...

Monday, July 7, 2008

Content Marketing

Found this via Paul Isakson. Worth a flick through. If you like it, you'll enjoy Paul's own slides here. Good quote from CP+B "We think the future of advertising is great products with marketing embedded in them".

This is also one of the themes within this book.

Thursday, July 3, 2008

Most creative use of press advertising I've seen in a while.

Most creative use of press advertising I've seen in a while.

It might be a bit difficult to see here, but they've used the numbers at the top of newspaper pages to illustrate stark statistics on AIDS. So for example, on page 6, they've written "6 million people in South Africa are living with HIV".

I'm sure you couldn't help but read these when flicking though the paper. Very clever.

Via Ads of the World

Wednesday, July 2, 2008

Billboard ad in airport

The copy says "Uninterrupted talk with the best mobile coverage in Sweden".

I like that they used the five billboards as one canvas. Nice.

Tuesday, July 1, 2008

Sandals with bottle openers

Sandals with bottle openers. I love this innovation.

I suspect that Reef really understand their customers - and have found that lots of them are young men and women with a fondness for beer.