Tuesday, July 1, 2008

Sandals with bottle openers



Sandals with bottle openers. I love this innovation.

I suspect that Reef really understand their customers - and have found that lots of them are young men and women with a fondness for beer.

2 comments:

Stephen O said...

How about these sandals with Corona Beer branding too. Reef X Corona Bottle opening sandals

Matt said...

I remember when these first launched in Oz a few years back.

Apparently, the idea came from Mick Fanning, a pro surfer who's also known to enjoy a beer or two.

So in this case Reef's just listened to what the people want and played the role of facilitator.

This kind of thing should happen more often.