Tuesday, July 15, 2008

Top 3 results get 79% of the clicks


Eye tracking results from Cornell University show that the top three results get 79% of the traffic. Worth a visit to seoresearcher.com - there were over 60 comments, many querying the validity of the research, but worth a quick read regardless.

Found via Jeremiah Owyang

3 comments:

RedCardinal said...

I hope you dont mond me leaving a link to my blog here:

http://www.redcardinal.ie/search-engine-optimisation/12-08-2006/clickthrough-analysis-of-aol-datatgz/

That's the actual click through rate taken from a very large dataset (AOL search data results). AOL search is powered by Google.

Probably much better figures to go on than those TBH.

Rgds
Richard

Paul. said...

cheers Richard. I had a look.

Stephen O' said...

Very interesting. I very rarely click onto the next page on google searches and reckon the 79% figure is accurate