Saturday, May 24, 2008

Mini Vending Machine



I mentioned yesterday that I was a big fan of Crispin Porter & Bogusky. They've done some lovely creative work for Mini. I'll dig up some more.

Found this via The AdBlog

5 comments:

Rob Reid said...

There's no doubt that CP&B is a brilliant agency - probably one of the best in the world. BUT Mini seem to have that nack of getting the best of out their agencies - think of the consistently kick ass digital work that Glue London do for them on an ongoing basis.

Your blog is coming along nicely Paul...

Paul. said...

thanks Rob. You're probably right. I was at BMW brand induction day last month and saw their approach to Mini, and was really impressed. They've nailed Mini from a brand perspective. Talk to any Mini owner, and there is no chance of them switching to another car.

Rob, Is Glue's mini viral still around? The one from a few years back. I'd live to post it for anybody that never saw it.

Rob Reid said...

Found it..

http://aveaword.glueserv.com/

A brilliant piece of viral marketing!

Paul. said...

nice one Rob. Might post about it when writing again on mini.

Beth Gaul said...

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