There's no doubt that CP&B is a brilliant agency - probably one of the best in the world. BUT Mini seem to have that nack of getting the best of out their agencies - think of the consistently kick ass digital work that Glue London do for them on an ongoing basis.Your blog is coming along nicely Paul...
thanks Rob. You're probably right. I was at BMW brand induction day last month and saw their approach to Mini, and was really impressed. They've nailed Mini from a brand perspective. Talk to any Mini owner, and there is no chance of them switching to another car. Rob, Is Glue's mini viral still around? The one from a few years back. I'd live to post it for anybody that never saw it.
Found it..http://aveaword.glueserv.com/A brilliant piece of viral marketing!
nice one Rob. Might post about it when writing again on mini.
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