I read in Business and Finance magazine back in January/February that industry experts are predicting there to be only a small growth in TV ad spend in Ireland for 2008.
I must say this is not something that surprised me, however the author of the article seemed to be. Is this something that surprises you Paul?
hi Kevin, I don't know to be honest. TV is not dead. Things are changing but it is not one medium replacing the other I think. Lots of people are watching tv with laptop beside them.
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I read in Business and Finance magazine back in January/February that industry experts are predicting there to be only a small growth in TV ad spend in Ireland for 2008.
I must say this is not something that surprised me, however the author of the article seemed to be. Is this something that surprises you Paul?
hi Kevin, I don't know to be honest. TV is not dead. Things are changing but it is not one medium replacing the other I think. Lots of people are watching tv with laptop beside them.
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