I wrote about communicating sale offers in an earlier post 'Don't make me think'
. My view is, where possible, don't talk percentages. People are too busy to figure them out.
Today, in my local shop, I bought these two products. Both offer 100% free - but Ballygowan advertise theirs as "Buy one bottle, get one bottle free".
Clearly there is not full consensus among marketing folk on this. I suspect I'll continue to have these debates.
Its an interesting debate, is there any research in the area?
I fall on the side of tell people what they are getting, don't ask them to work it out. But can it work for all products, let's say a can of your favourite soft drink is offering you more, does saying 11cl extra mean anything, or is this a case for saying 33% or an extra 1/3 free?
fair point conor. you could say "this much free" and show by the measure. The problem with the 100% photo i posted is it doesn't look like 100% either in the yellow strip.
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