Its an interesting debate, is there any research in the area?I fall on the side of tell people what they are getting, don't ask them to work it out. But can it work for all products, let's say a can of your favourite soft drink is offering you more, does saying 11cl extra mean anything, or is this a case for saying 33% or an extra 1/3 free?
fair point conor. you could say "this much free" and show by the measure. The problem with the 100% photo i posted is it doesn't look like 100% either in the yellow strip.
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