Saturday, April 12, 2008

UK online ad spend to overtake TV

The IAB say online advertising in UK will overtake TV by the end of next year.

Short article here.


Kevin Dunne said...

I read in Business and Finance magazine back in January/February that industry experts are predicting there to be only a small growth in TV ad spend in Ireland for 2008.

I must say this is not something that surprised me, however the author of the article seemed to be. Is this something that surprises you Paul?

Paul Dervan said...

hi Kevin, I don't know to be honest. TV is not dead. Things are changing but it is not one medium replacing the other I think. Lots of people are watching tv with laptop beside them.