Insightful MINI press ad

I liked this. Reminds me of when we all sit outside the pub or restaurant even though it is freezing. Found via AdsoftheWorld

MINI's page takeover

I've only taken a screengrab of this so worth clicking here to see it live. It's a page takeover - look at the Mini ad at top of screen and take it from there. It's not bad. Playful fun.

Found via AdsoftheWorld

Clever Point of Sale by Mini

Mini Collection. Via AdRants

Personalise your MINI

Via Coolhunting.

You can now personalise your MINI for as little as $10. Roofs graphics, side panels, stripes, interiors - and a massive range to choose from. This black and gold panel costs $99. I'm impressed. Very.

MINI driver? Visit MINI Motoring Graphics

Mini Rocket

Another striking mini ad. Found via Adland.

See more great mini here.

MINI Staples

MINI Staples. Very simple and clean. All that white space. And using tire marks around the magazine staples to give a sense of fun and adventure.

We've come to expect clever advertising from MINI. I'm sure MINI drivers appreciate this - clever people make, advertise and of course drive these cars. Part of a club.

The tiny bit of copy at the bottom reads "Find out why MINI handles the way it does at MINI.com".

Via Adsoftheworld

Mini press wrap

Found via AdArena

Mini really is a loved brand. Ask any Mini owner. And they churn out great advertising consistently.

I especially like their print and outdoor executions. This is a wrap covering a magazine. When you take off the wrap, the car roof comes off. Very clever.

More mini ads here: Mini summer, Mini Let's Motor, Mini vending machine. and the classic viral avaword by digital agency Glue.

Mini Summer

More great Mini.

I attended a Mini brand induction earlier this year. They understand that Mini owners have a strong sense of 'fun' and 'adventure' and they really execute beautifully on these.

Found via picarad

More great Mini outdoor

Another clever use of outdoor media. Not sure if this is CP&B but looks like their work.

Image courtesy of blankstrider

Mini Vending Machine

I mentioned yesterday that I was a big fan of Crispin Porter & Bogusky. They've done some lovely creative work for Mini. I'll dig up some more.

Found this via The AdBlog