Friday, March 26, 2010

How to write an (inspiring) creative brief

How to write an (inspiring) creative brief. This is really good. Trust me on this one. Created by Nick Emmel.

5 comments:

Neasa said...

I love this pres, thanks Paul.

I think it illustrates how tricky it is for people to distinguish sometimes between abstract terms. The difference between the objective vs. the method of achieving the objective, a learning vs. an insight etc.

Above all else I think the lesson of avoiding complex marketing speak and being interesting and inspirational is a good one.

Paul. said...

thanks Neasa. agree, it is well done. by the way, been reading your blog a bit these days. Liked your piece on culture eating strategy for breakfast. And John's on persil. There's a wonderful book called 'Rigorous Magic' if you haven't read it that you might like. By Jim Taylor.

Jude Murray said...

Hi Paul! Regularly read your blog and think it's great - glad to see you haven't lost that ascorbic sense of humour. Any chance you could give my blog a plug? It's jude-murray.blogspot.com. Thanks a lot, Jude.

Neasa said...

Great! Am always looking for wonderful books.

I'm also amused that the sponsored links on the Amazon page for it are for "Witchcraft School" and "Sheikomari.com/magic-spells"!

Paul. said...

hi Jude, nice to hear from you. I'll keep an eye on your blog. I'm sure there's some overlap between our stuff.