Saturday, April 3, 2010
Marketers, students and charities wanted
If you're a marketer, student or non-profit, please read on.
I've been kicking around an idea for a while and am finally doing something about it.
Non-profit organisations are generally understaffed. They could really benefit from having an extra one or two enthusiastic, smart, hard-working student grads helping them out. I've worked with some marketing grads over the past few years who have been really impressive. They bring energy, fresh thinking and ambition to any project.
But charities generally can't afford more people. But what if these students could be paid in something other than money?
So, here's the plan. Ambitious marketing students work for free for 20 hours a week for a non-profit organisation. In return, they get training and teaching from some of Ireland's finest marketers. I'm talking about high-end training and workshops that would cost many thousands of euro if clients were getting them.
The aim would be to fast-track these students so they are as prepared as possible to pick up marketing jobs. As there are not many marketing jobs around at the moment, brand managers will pick only the best. This training will give these individuals the edge. And of course, it is not just the training, but access and a chance to impress some of the best contacts in the marketing industry.
Students volunteer 20 hours a week, giving them hopefully enough hours spare to work in a paying job at the same time.
So non-profits get extra help for free. Marketing students get fast-tracked into the profession they want to work in. What's in it for marketers? Well, I've spoken to about 10 colleagues or friends in the industry and every single one of them said they'd help. Of course, the more I find, the more we can help.
If you're a marketer, student or a non-profit and want to help, pop over to IfweRanTheWorld and look through the details. I'll talk more about IfweRanTheWorld itself next week.