Need your help here.
Last week, I was offered a few quid for some advertising on my blog. I came clean and explained this might not be the best use of his cash. I'm usually on the buying side of advertising, so see lots of proposals and can honestly say that I'd have real difficulty justifying spending any ad money on my blog. I even offered to help find him more appropriate sites if he could explain his goals in more detail.
Despite all this, he still offered me money. For some text link advertising on selected pages here.
Should I take the money?
I know the reasons for not taking it. It might compromise the site design. It might compromise my views on the brand doing the advertising. Could I no longer be trusted to be honest? Am I selling out? Would it piss off readers and drive them away?
I was going to decline. But it does give me an opportunity to put a theory of mine into practice. So here goes.
What if bloggers were to share ad revenue with their readers? Without readers, no advertiser would be interested in my blog or any other. Unlike traditional media, readers contribute much more than passive reading. Wouldn't it be nice to share some of the financial reward with them?
If I took the money and shared it with you, how does this affect our blogger/reader relationship? Do we all profit from this? (With the exception of the advertiser in this occasion but I've been completely upfront and honest. But there are lots of blogs where an advertiser could get a high return on his investment). Or are we all worse off?
So this is my choice today. Do I...
- Decline the advertiser's offer?
- Take the money and share with you, my readers?
- Are there other / better options?
If we go with Option 2, I'll divide the money by the number of people who leave a comment or drop me a mail. It's probably fair to say that I put more effort into this blog than you, so the split should not be even. But since it is almost Christmas, and as it's not a huge amount of cash, I'm happy to split the money evenly this time. If you read regularly, speak up.
Also, it's worth noting that the advertiser may pull out after reading this, so this might fall through.
Love to hear your thoughts on this. If you know anybody with strong view or experience on this, please let me know.
Image via Riverwatcher09