Wednesday, December 10, 2008
"Direct Response was my first love"
I started out in direct response.
Mostly because I had tiny budgets and needed to show results immediately. So I read everything I could find about direct - Drayton Bird, David Ogilvy, Graeme McCorkell, Denny Hatch, Bob Stone, John Caples, Claude Hopkins...
I admit that there was a stage where I was only interested in direct and had little patience for anything else. Since then I've grown an appreciation and a respect for 'general advertising' as David Ogilvy calls it.
However, I agree completely with him when he says that everybody involved in advertising should be skilled in the basics of direct response.
Found video via Conversation Agent
Posted by Paul Dervan at 7:16 AM
Subscribe to: Post Comments (Atom)
He wrote the book, did this guy. Ogilvy on Advertising. I still have it somewhere. 'Direct Mail: My first love and secret weapon'. How wrong is it that I should still remember chapter headings?
He really did great things in the world of advertising.
But he did the braces too, didn't he?
Post a Comment