Great Presentation! The key take-away is the metaphor comparing online marketing to a thread as opposed to a silo.This applies to marketing in general. Don't throw money at it, you got to invest in it and invest yourself for it to really be cost-effective.
I feckin love this. I'm sending it to the entire gang I'm freelancing with at the minute because it's the best of its kind I've stumbled on. Good post, Paul.
I liked it alright. Forgetting I'm not the target audience is something I do all the time to be honest....
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