Friday, June 27, 2008

TV + Online is better than just TV on its own

Research firm Advertiser Perception recently surveyed 25,000 people and found that consumers are more likely to buy if they are exposed to ads across more than one media channel.

So for example, TV + Online is better than just TV on its own. Nothing new, but it is always good to have recent research to back up our comms strategies.

Via Brandeo

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