Sunday, June 29, 2008

Adopt a Designer


Image courtesy of is1313

Making it as a successful designer is not easy. There are lots of talented designers around looking for their first break.

But if you know your fashion and think you can spot up-and-coming talent, you might be interested in "Adopt a Designer", an initiative from an Irish company called Catwalk Genius.

In a nutshell, you buy shares in a designer to help her design her new collection and get a cut in the profits. And you even "get an exclusive limited edition design from your designer as a reward". Pop over to their site to see if there are any designers you might want to adopt. You can be part of it for just €15.

Nice idea. Another example of using crowdsourcing or crowdfunding as trendwatching.com called it in their recent free report 'Innovation Avalanche'

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