Monday, January 3, 2011

Direct Marketing links

For my class. Here is some stuff I find useful / insightful in relation to digital direct marketing:

Seth Godin's email checklist.
Using (long) copy to sell.
Free email marketing resources from mailchimp including a practical guide on how to create an email marketing plan.
marketingsherpa.com has lots of email marketing resources, including top ten email newsletter mistakes.

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