Sunday, August 29, 2010

Domino's profits helped by social media

Much of the stuff I've been reading about in relation to social media is how marketers struggle to justify putting budget into their blogs, facebook, twitter etc. Charlene Li (of Goundswell fame) published a new book recently called Open Leadership, that covers this pretty well. It is worth a read.

I also came across an article here on Mashable where Domino's CEO points to social media and its foursquare promotion as reasons for its profit increase.

Wednesday, August 25, 2010

Have you seen this flyer?

Apologies. My writing has been lacking of late. Been doing some decent reading though if that in any way redeems me. I've also re-joined twitter. It may sound odd that I've been so bad at blogging this past while yet started tweeting. Well it is a combination of reasons.

I've been using flipboard on the iPad for my internet stuff. And while amazing for surfing, it is less handy for writing a blog post. I've also found twitter useful for saving content (into twitter favourites). And it is very easy and lazy of me to simply tweet or retweet something.

Liked this ad. Found here.

Monday, August 16, 2010

Brilliant business books

Harvard Business Review posted an article last week about managing versus leading. They are often seen as different, with managing somehow coming out as tactical and less important. Robert Sutton disagrees. As do I.

As does Larry Bossidy. So nice to see his book here picked as the panel's favourite. Execution is well worth a read in you're in the business of leading (thus managing).

Saturday, August 7, 2010

Creative ambient ad

The caption on the billboard says "Our potatoes are grown closer than you may think". I like. Found via here.