Wednesday, July 21, 2010

Fallon presentation on digital planning

Interesting presentation by Fallon on digital planning. I particularly like this quote "The web is more a social creation than a technical one. I designed it for a social effect" by Tim Berners Lee, founder of the world wide web.

Found via PSFK


Julie said...

Nice spot - Like the piece about 'whatever the channel it's about leveraging the human motivation'. Think a lot of campaigns are PR/marketing for the sake of it without looking at why a consumer would be interested, why they'd engage and how can you maximise that engagement.

Ken Stanley said...

Interesting that Fallon thinks that production has become commoditised. I couldn't disagree more. Of course strategy is hugely important but the quality execution of a digital campaign is absolutely vital to its success. Finding talented digital production staff who can pull of a project to an acceptable professional standard is very difficult. Designers and developers have been the lifeblood of the web/digital industry and are still its greatest innovators.