tag:blogger.com,1999:blog-8939659229212767042.post8150703555811636777..comments2024-03-23T12:04:55.014+00:00Comments on PAUL DERVAN: Fallon presentation on digital planningPaul Dervanhttp://www.blogger.com/profile/18094512742232736380noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8939659229212767042.post-57177824188240581902010-07-22T15:15:36.615+01:002010-07-22T15:15:36.615+01:00Interesting that Fallon thinks that production has...Interesting that Fallon thinks that production has become commoditised. I couldn't disagree more. Of course strategy is hugely important but the quality execution of a digital campaign is absolutely vital to its success. Finding talented digital production staff who can pull of a project to an acceptable professional standard is <b>very</b> difficult. Designers and developers have been the lifeblood of the web/digital industry and are still its greatest innovators.Ken Stanleyhttp://www.thecreativedistrict.ienoreply@blogger.comtag:blogger.com,1999:blog-8939659229212767042.post-11930923966894133392010-07-22T14:55:51.498+01:002010-07-22T14:55:51.498+01:00Nice spot - Like the piece about 'whatever the...Nice spot - Like the piece about 'whatever the channel it's about leveraging the human motivation'. Think a lot of campaigns are PR/marketing for the sake of it without looking at why a consumer would be interested, why they'd engage and how can you maximise that engagement.Juliehttp://www.odonnellonline.ienoreply@blogger.com