Tuesday, May 18, 2010

A bit more on: free versus almost free

After my amazon story, Kevin Kavanagh sent me this graph demonstrating the difference in uptake when price goes from almost free to free. One for my behavioural economics presentation.

Source is Todd Slattersten. He gave away a free ebook recently on pricing. Worth a download.

1 comment:

Teresa Halminton said...

Thank you for sharing the nice article. It's very interesting.
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