Sunday, March 14, 2010

Free ebook on pricing

Pricing gets less attention on this blog. It is fascinating and I read about it a fair bit but clearly am no expert. Todd Slattersten, however is. He has written an ebook on pricing strategies. It is short and well written.

I particularly liked the bit about how pricing is by far the most effective lever that managers have in affecting profit. He refers to how a 1% increase in pricing can translate to 11% increase in profits. (It is also the easiest lever. I wouldn't advocate just upping the price to hit a quarterly target. Customers are not stupid and will eventually vote with their wallets).

Anyway, worth a download and read. Here. I found it via Seth Godin.

And if you like it, you'll probably also like The Art of Profitability too.

1 comment:

Todd Sattersten said...

Thank you so much for the mention and the link!

I don't know about expert, but I am really glad it was helpful.