Monday, January 4, 2010
Creativity in the banner
I think we all agree that an online strategy is more than a suite of banners, some adwords, a facebook page and a preview session with some bloggers. But banners still have a role.
Banners get a hard time. Perhaps rightly so. But they have a value beyond the click-through-rate. I've written before that nobody clicks on outdoor ads - but their value is not disputed. The problem is a lot of the banners are not particularly creative. Then again, most advertising, regardless of medium used, is only average.
But banners can be creative. Click here or on the image to see this Bernardo's ad.