A friend suggested I change this blog's name to "Random thoughts on Outdoor ads
". Point taken.
But there still seems to be a huge number of outdoor ads that get it wrong (that don't follow the basic principles
). The 6-sheet poster in this photo is facing out onto the road, so is targeting folks in cars and buses. But is it not very difficult to see?
I agree it's difficult to see Paul. But isn't it targeted at people on the other side of the road?
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