Thursday, June 18, 2009

Will this ad sell?

Found via AdsoftheWorld

Visually, this looks good. The contrast between the shiny car and everything else would catch a reader's eye. The copy reads "New Megane Coupe. Everything else seems older".

The message is clear-ish - something along the lines that this car is more advanced or at least will look better than other cars in the market. The visual and copy both amplify this message. I can't fault the execution.

But does this sell? I don't have experience marketing cars. Is it ok to just say that the car will stand out? Without giving any reasons why? Or is the strategy to compete on looks alone? And this ad is simply to show off how well the car looks?

And if so, is that good enough?

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