Thursday, April 2, 2009

JD Quench



Have to say. I like this ad.

No it didn't make me drink Sprite, but neither has the 'eyebrow dance' ad increased my consumption of Cadbury's chocolate. But it does keep the Sprite brand top of mind, and in fairness, they haven't deviated away from their thirst quench message.

6 comments:

Christian Hughes said...

Did you see the Bebo Profile and game? - http://www.bebo.com/sprite

Paul. said...

I haven't but will take a look. thanks Christian.

Anonymous said...

I agree. Like it and keeps it top of mind. I think they've done too many outdoor executions though. It's too tricky to keep up with too many executions in this case (but not in the ulster bank henry hippo case.
EK

Graham said...
This comment has been removed by the author.
Graham said...

Appreciate the mention Paul!. As one of the McCann Erickson Dublin team who worked on the campaign for Coca Cola Ireland, one of the most encouraging learnings from this has been you can still do product centric advertising and create something brilliantly creative and hopefully memorable. The outdoor campaign this year features two new movie posters for J D Quench, so to anonymous I'd say perhaps he/ she may be thinking of another campaign altogether. Cheers! Graham Nolan

Paul. said...

hi Graham, agree. suspect it is harder to do hard hitting product work, staying true to your position and still keeping it fun or interesting. congrats.