Friday, April 3, 2009
Example of good outdoor: Gulp
I like 'open happiness' as an idea. Simple. Similar to their 'coke side of life' idea but I think I read somewhere they prefer this as it has a more obvious link to the product.
This execution is a good example of a brand that uses the outdoor principles I wrote about earlier this week. Single image. Strong colour contrast between the image and background. Short headline. Better still, the headline is part of the creative. Strongly branded. Simple message.
And lots of white space.