I'd recommend this to anybody working in advertising - agency or client-side. You may not like or agree with everything Bob says, but he speaks lots of sense. It is short. Just 84 pages. And to the point. No bullshit. I really liked it - in particular, the 2nd part of the book.You can download it from here
loved it, really great stuff. Also I really like the blog am a dedicated reader though this is the first time I have left a comment. Have included a link to this entry on my twitter
hi Robert, yep thought his commonsense approach was refreshing.
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