Monday, March 23, 2009

Wonderful (free) book on advertising.



I'd recommend this to anybody working in advertising - agency or client-side. You may not like or agree with everything Bob says, but he speaks lots of sense. It is short. Just 84 pages. And to the point. No bullshit. I really liked it - in particular, the 2nd part of the book.

You can download it from here. Enjoy.

2 comments:

Robert Coyle said...

loved it, really great stuff. Also I really like the blog am a dedicated reader though this is the first time I have left a comment. Have included a link to this entry on my twitter

Paul. said...

hi Robert, yep thought his commonsense approach was refreshing.