Saturday, February 28, 2009
Innocent not so fresh?
David Taylor, a well known marketing author and blogger, writes regularly about Innocent, the smoothie brand. He is a fan. We all are, right?
Well, perhaps not.
This week David points out that their sales were down 20% in 2008. He warns that they may be losing focus with their recent brand extensions. Another possibly reason is that their communications are not as fresh as they used to be.
Personally I can't help but think the recession might partly explain the drop in sales. I'm still a fan.
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thought with your headline you were saying their smoothies werent fresh! I think you are right, people will cut back on things like smoothies now. I think their challenge is to see how they can adapt their product to the recession market.
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