Saturday, February 28, 2009

Innocent not so fresh?

David Taylor, a well known marketing author and blogger, writes regularly about Innocent, the smoothie brand. He is a fan. We all are, right?

Well, perhaps not.

This week David points out that their sales were down 20% in 2008. He warns that they may be losing focus with their recent brand extensions. Another possibly reason is that their communications are not as fresh as they used to be.

Personally I can't help but think the recession might partly explain the drop in sales. I'm still a fan.


Anonymous said...

thought with your headline you were saying their smoothies werent fresh! I think you are right, people will cut back on things like smoothies now. I think their challenge is to see how they can adapt their product to the recession market.

Griya Rias said...

I have to show thanks to the writer rias pengantin just for rescuing me from such rias pengantin a condition. Right after researching through the online world and finding proposals which are not productive, I thought my entire life was gone. Being alive without the approaches to the difficulties rias pengantin you have sorted out all through the guideline is a rias pengantin critical case, as well as those that could have adversely affected my career if I had not noticed the blog. Your main capability and kindness in maneuvering all the things was very useful. I’m not sure what I would’ve done if I had not come across such a stuff like this. I am able to now relish my future. Thank you so much for this high quality and result oriented guide. rias pengantin I won’t think twice to refer the blog to anybody who should get guidelines about this area.