Thursday, January 15, 2009
Please explain the Lucozade ad to me
I must confess. I don't really get this. I can only imagine they want this to feel like the Bourne movies. And it does look a bit like a movie trailer. But nothing really happens. There is no story. There is no conflict, character development or anything. I know it is just 30 seconds long but it is very possible. What is the idea? I'm left a bit puzzled and not caring.
I don't have a problem with ads taking cues from films, and I love story-led ads, but surely there needs to be something more? Like this, this or this. And what's with the 'To be continued' bit at the end? Is there some interaction on the way, or is this a set up for another ad with the same guy running around?
If I'm missing something here, please explain.