Monday, October 13, 2008

'Come Walkabout' - now, this is really good.



Now, this is really good.

Within just three seconds, I'm sucked into the story. Yes, a story - this could be a movie trailer. I already feel for this girl. And I want to know more. Story aside, it is also beautifully shot. Very stylish.

Director Baz Luhrmann (of Moulin Rouge fame) keeps the intrigue with shots of the mysterious kid who is in stark contrast to the dark rainy city scenes. Reminded me of something from 'The sixth sense' first time I watched it.

And even leave aside the stylish, beautiful filming. This ad is grounded in real insight.

Most holiday ads go direct to the holiday features - white sandy sun drenched beaches, misty mountains, luxury hotels etc. Not this. And while they do show us some breathtaking views of Australia, this ad is not really about relaxing or holidaying. Rather it's about taking time to work on our relationships. On the important stuff in our lives.

Found via Martyn Reding

5 comments:

Richie Fitz said...

Great find Paul. Would really make one consider taking a break in OZ.

Darragh said...

Man oh man am I watching this at exactly the right wrong time, if you get me. Never have I needed to escape, to go walkabout as much.

Would love to see more of this quality from ads. As Richie said, would make one consider escaping.

Where *did* I leave my passport?

Paul. said...

yes, I was really impressed. It must have cost a few quid.

Vicki said...

I love this ad I must say, I thought it was a trailer for a movie the first time I saw it, the quality is fantastic!

le craic said...

Fabulous ad - ticks all the boxes. It's a personal story we can all identify with.