Saturday, January 17, 2009
I went through 19 CVs this week.
Image courtesy of Fiona Rae
I went through 19 CVs one night this week.
In search of somebody that loves advertising, has some experience in it and is willing to work hard. Could I tell from the CVs? Nope. Not one had a blog or a link to a portfolio or previous campaigns either.
I couldn't help but wonder how individuals with marketing backgrounds, working in the field of communication, do not sell themselves better.
The CVs were mostly full of stuffy language and clichés. "Maximise this. Productivity that. Works well in groups. But also independently". This is from folks pursuing careers in persuasive communication.
How refreshing would it be to get a CV that starts with "I will work into the long dark lonely hours of the night to make sure my advertising campaign is something W+K, Crispin Porter, Alex W. White and David Ogilvy would all be proud of"?
This one sentence tells me a lot...You love advertising. There is a good chance you know the basics. You understand that advertising needs to sell. And you are ready to take on the necessary long hours. That would be enough to get an interview.
If you're good, don't hide.