I love quotes.
I often waste many hours searching online and through books for an appropriate quote to kick off a presentation or document. If I'm honest, I suspect that some insightful words from somebody wiser than me will somehow make me look intelligent and somewhat academic. This probably stems from my Dad - who is wise and an academic. He always used quotes at the beginning of any chapter or paper he published.
So I've decided to start adding quotes to my blog.
If nothing else, it will be a place for me to collate them, but hopefully they will be useful to you when putting presentations or pitches together. I'm planning to keep to marketing or business-related quotes for the most part. Please feel free to send me any.
I'll kick off with this, one which very relevant to marketing:
"Those who defend everything, defend nothing" - Ferdinand Foch, Marshal of France, Principles of War.