Honda were performing a TV ad live tonight on Channel 4 - a first for British TV. The ad was due to feature a team of skydivers leaping out of a plane over Madrid, as part of their latest "Difficult is worth doing" campaign.
Great idea. I wonder how they got on. I couldn't find it on youtube but I maybe I'll give them an hour or two to upload it.
More info at Guardian.co.uk - where I also stole this picture above from.