I wasn't surprised to read that discussion boards / forums top the list of things that consumers want to see on websites.
This makes perfect sense. People want answers quickly. They want to vent. And they have more faith in answers and reviews by ordinary people - not from companies spokespeople or marketers.
The study was by Forrester Research.
Original post via Jason Falls.
Thanks for the link! It surprised me a bit, but not too much. Forums and message boards are home to the conversations with the most breadth and depth.
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