Saturday, April 26, 2008
Email marketing metrics: free report
Some new research available on email marketing metrics based on 300 million opt-in newsletters and campaigns in 2007.
There is some good stuff here. For example, the best days to send are Mondays, Tuesdays and weekends. Also, open rates are down by a couple percent, partly due to consumers opening emails on handheld devices.
There are a couple of good case studies here too worth a read (in particular the one on morebusiness.com).
Original post from Dave in Clientwell, who has also given his quick summary of it.
Download the free report from here.
Posted by Paul Dervan at 10:15 AM
Labels: DM, free stuff
Subscribe to: Post Comments (Atom)
Post a Comment