Saturday, April 26, 2008
Email marketing metrics: free report
Some new research available on email marketing metrics based on 300 million opt-in newsletters and campaigns in 2007.
There is some good stuff here. For example, the best days to send are Mondays, Tuesdays and weekends. Also, open rates are down by a couple percent, partly due to consumers opening emails on handheld devices.
There are a couple of good case studies here too worth a read (in particular the one on morebusiness.com).
Original post from Dave in Clientwell, who has also given his quick summary of it.
Download the free report from here.