Saturday, April 26, 2008

Email marketing metrics: free report

Some new research available on email marketing metrics based on 300 million opt-in newsletters and campaigns in 2007.

There is some good stuff here. For example, the best days to send are Mondays, Tuesdays and weekends. Also, open rates are down by a couple percent, partly due to consumers opening emails on handheld devices.

There are a couple of good case studies here too worth a read (in particular the one on

Original post from Dave in Clientwell, who has also given his quick summary of it.

Download the free report from here.

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